Google Business Profile verification for exporters: steps, delays and fixes

Key takeaways

• Google picks the method. You can't choose or change it [2].
• A rented mailing address is not eligible [1].
• Use your real-world business name. Taglines and keywords in the name can cause problems [1].
• While you wait, don't edit your name, address or category [2].
• If suspended, appeal. Don't create a new profile [3].

Can an exporter have a Google Business Profile?

Yes, if you have a real location. Google says a business can create a profile if it has a physical location that customers can visit, or if it travels to customers [1]. For an exporter, that usually means a factory, warehouse or office with your name on it, where visitors are received.

Some addresses don't qualify:

• A virtual office. If you rent a mailing address but don't operate from it, Google says that location isn't eligible [1].
• A co-working desk. It only qualifies if it has clear signage, receives customers during business hours and is staffed by your own people [1].

Use the name you use in the real world, as it appears on your signs and stationery [1]. "Example Agro Exports" is fine. "Example Agro Exports Best Spice Exporter India" is not.

How do you start?

Use a Google Account your company controls. Google needs an account to sign up, and it can use any email address, so a company address works [2]. Don't use a staff member's personal account or an agency's account. When people leave, access can leave with them.

Then:

1. Search for your business name and city, to see if a profile already exists.
2. If it doesn't exist, add it. If it does, claim it [2].
3. Enter your address, category, phone number and website.
4. Follow the steps to verify.

Which verification method will you get?

Google chooses, based on your business type, public information, region and hours [2]. In some cases you may need more than one method.

Prepare well for video. Google suggests showing outside signs or nearby landmarks, your products or equipment, and proof that you manage the business, such as employee-only areas, or using keys to open the facility [2]. For an exporter, that could mean this order:

• the gate with your signboard;
• the processing or packing area;
• branded bags or cartons;
• an office with non-sensitive company documents.

How long does it take?

Google says reviews take up to 5 business days, and on rare occasions longer [2]. Some profiles are verified at once. One example Google gives is when you have verified your website in Google Search Console [2].

If you chose a postcard, wait for it. Don't edit your name, address or category, or the code won't work. Don't request a new code, because that cancels the first one [2].

What goes wrong for exporters?

What if your profile is suspended?

Don't create a new profile for the same business. Google says this directly [3]. Instead:

1. Read the guidelines, and correct anything that doesn't follow them.
2. Open Google's appeals tool, and select the profile and the decision.
3. Add evidence if the tool allows it.

Google lists evidence that can help: official business registration, a business licence, tax certificates, and utility bills such as electricity, phone, water or internet. Check that the name and address on each document match the profile [3].

Next step. Once verified, a listing has to be completed. Our page on Google Business Profile for exporters shows what to set up. The Buyer-Ready Pack includes it, done with you. To see where your listing stands today, ask for a free Buyer Check, which arrives within 24 hours.